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Environmentalists Win Prop 23 Battle
The defeat of Prop 23 symbolized the political arrival of new proponents of the environment: high-tech entrepreneurs, mainly in Silicon Valley, who see green energy as a sound economic investment.
The Prop 23 initiative was pushed by wealthy Texas-based oil refiners Valero Energy and Tesoro, who spent approximately $10 million during the campaign. However, they were outspent 3-to-1 by venture capitalists, like Intel's Gordon Moore, Microsoft's Bill Gates and Google's Sergey Brin, who opposed the proposition.
With more than 3,200 volunteers, 2.8 million phone calls and nearly 400,000 on-campus contacts with college students, the campaign was touted by political analysts as the most sophisticated campaign ever conducted over an environmental issue.
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