A grass bank outside Solihull Railway Station has been transformed into a wildflower meadow as part of a flagship environmental project.
The colourful display, next to the busy bus interchange, was prepared earlier this year during work on the council's Wildlife Ways initiative.
Now the flowers, which it is hoped will provide a valuable habitat for butterflies, bees and other insects, are in full bloom.
Seeds for the scheme were provided by Pictorial Meadows, the company which previously had a hand in displays at the Olympic Park during London 2012.
Similar strips have been sown in other parts of the borough, while other plots have been planted with native bulbs.
It was reported earlier this month that an increasing number of councils around the country are creating mini meadows where there used to be closely mown verges.
For several years the conservation charity Plantlife has been encouraging local authorities to adopt this approach, arguing that more natural roadsides save money and boosts biodiversity.
Dr Olivia Norfolk, an ecology lecturer at Anglia Ruskin University, has also supported schemes - citing the decline in traditional habitats over several decades and the associated impact on insect populations.
"Sowing wildflower seed mixes and reducing how often verges are mowed can transform barren stretches of motorway into colourful meadows filled with the pollen and nectar that bees and butterflies currently struggle to find," she said earlier this month.
"Bees don’t seem to be put off by the traffic noise and their numbers have been shown to increase dramatically on verges that are cut no more than twice a year."
Although the Local Government Association (LGA) has said that it is important that projects don't cause road safety issues - by making it difficult for motorists to see - or drainage problems.
And there have also been cases where unmown roadsides have had rather more embarrassing explanations.
Earlier this year Birmingham City Council admitted that a lawnmower shortage was the reason that many verges and parks had become increasingly overgrown.
