DEPARTMENT OF AGRICULTURE
ʻOIHANA MAHIʻAI
JOSH GREEN, M.D.
GOVERNOR
KIAʻĀINA
SHARON HURD
CHAIRPERSON
HAWAI`I BOARD OF AGRICULTURE
FOR IMMEDIATE RELEASE
NR24-18
June 24, 2024
NEW COFFEE LABELING RULES EFFECTIVE JULY 1
HONOLULU – New labeling requirements for Hawai‘i-branded coffee products will go into effect on
July 1, 2024 and will apply to all coffee product inventory sold to the public or displayed at retail stores in Hawai‘i. The Hawaiian Coffee Labeling Act 211, which was enacted in July 2023, requires all coffee products carrying a Hawai‘i geographical reference to include the disclosure of the location where the coffee was grown in the state, and also indicate the percentage by weight of locally grown coffee and coffee grown elsewhere. The law also specifies that coffee products claiming to be 100% Hawaiian in the labeling and advertising must be grown and processed in Hawai‘i.
“Unfortunately, the law did not provide for additional inspection staff so enforcement of the new law will be a challenge given the other statutory responsibilities of the branch,” said Sharon Hurd, chairperson of the Hawai‘i Department of Agriculture. “However, the department will increase inspection of retail shelves statewide and may have to rely on complaint-driven enforcement for the immediate future.”
The significant new requirements include:
For retail information and to report possible mislabeling or non-compliance, email the HDOA’s Measurement Standards Branch at: [email protected] or call (808) 832-0690.
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Attachment: Hawai‘i Revised Statutes 486-120.6 – Coffee Labeling
Media Contact:
Janelle Saneishi, Public Information Officer
Hawaiʻi Department of Agriculture
808-973-9560
[email protected]
http://hdoa.hawaii.gov
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The Hawai‘i Department of Agriculture does not discriminate on the basis of race, color, sex, national origin, age, or disability, or any other class as protected under applicable federal or state law, in administration of its programs, or activities. To learn more, or file a complaint, please refer to the links below:
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Aloha,
Janelle Saneishi
Public Information Officer
Hawai`i Department of Agriculture
ph: (808) 973-9560
email: [email protected]
Website: https://hdoa.hawaii.gov/
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